Nathaniel Dafydd Beard is Associate Teaching Fellow on the MSc International Fashion Marketing and MBA International Fashion Management courses at Coventry University London Campus (CULC). Alongside this he is also Teaching Fellow in Fashion Management and Marketing at Winchester School of Art, University of Southampton and a PhD Candidate in the Department of Fashion and Textiles, School of Material, Royal College of Art. His work has been published in Arc, Address: Journal of Fashion Writing and Criticism, BIAS: Journal of Dress Practice, DASH Magazine, Fashion Theory: Journal of Dress, Body and Culture,
and presented in papers at the universities of Brighton, Helsinki, London, Oxford, Sheffield and Warwick, London College of Fashion, Royal College of Art, Institut Français de la Mode (IFM), Paris, and Università Cattolica del Sacro Cuore, Milan and The Costume Society. In 2012 he convened Fashioning the City: Exploring Fashion Cultures, Structures, and Systems,
the Royal College of Art’s first full-scale international, inter-disciplinary conference on fashion. As a cross-disciplinary forum for PhD-level and early-career fashion and dress researchers he co-founded the Fashion Research Network (FRN) in 2013. He continues in this role working in collaboration with organizations including, amongst others, the Centre for Fashion Curation, Courtauld Institute of Art, National Portrait Gallery, Royal College of Art, Open University, Somerset House, Tate Modern, and V&A Museum.
1. Can you tell us about yourself and your role?
I am currently an Associate Teaching Fellow at CULC, lecturing on the MSc International Fashion Marketing and MBA International Fashion Management courses. My background is in events and PR, as well as writing and research, and I lead on the module in which the students are tasked and challenged with producing a contemporary fashion publication, either an independent magazine or a magalog for a brand; which this year has included some really interesting ideas for Urban Outfitters, and also independent titles including Rouge
, a fashion/dating concept , GURU
, a guide for aspiring fashion insiders, and Lifie,
a new take on selfie-culture for trendy, early-adpoters.
2. How do you feel about being one of the speakers at Global Dialogues: Fashion Digital Marketing Conference?
I’m looking forward to hosting the Fashion Research Network (FRN) panel as part of the event, which is an organization I co-founded and continue to run with my colleagues Ellen Sampson, Katerina Pantelides and Alexis Romano as a forum to support and promote the work of PhD/MPhil-level and early-career researchers. We’ve been running the FRN for nearly three years now, and so it’s a great opportunity for us to place what we do in a new context and to consider the theme of digital fashion that we’ve long been interested in and to explore further.
3. Can you tell us about your research and interests in fashion?
Outside of CULC I’m a PhD Candidate in the Department of Fashion and Textiles, School of Material at the Royal College of Art, based in South Kensington. My personal project by thesis is researching into the emergence of fashion culture and the role and development of Fashion Cities. I’m particularly interested in the development and emergence of alternative Fashion Cities, and my PhD work is focusing on the experience of Antwerp and Copenhagen. Alongside this I have also written on numerous contemporary issues related to the fashion industry and fashion thinking including eco-fashion, counterfeiting, fashion styling, fashion photography and film, fashion curating, and also cultural identities and fashion education for titles including Address: Journal of Fashion Writing and Criticism, BIAS: Journal of Dress Practice, Fashion Theory: Journal of Dress, Body and Culture, DASH Magazine,
as well as book chapters in Fashion Capital: Style Economies, Sites and Cultures
(2012, UK) and Visual Communications
4. Can you tell us a little of what you will be sharing to our audience during the conference?
I’m really looking forward to the discussion and comments to be generated by our speakers on the FRN panel, who include IP and legal specialist Tania Phipps-Rufus, my fellow RCA PhDer Amy Winters who will be talking about her work on sensory textiles and also Ed Tam of Tam+Partners who will introduce his new Volare global shopping concept. A big part of the Fashion Research Network ethos is thinking about inter-disciplinarity and how the exchange and knowledge of ideas can be used, so it’ll be intriguing to hear what these three speakers bring to that.
Don’t forget to check out his social media accounts:
Nathaniel Daffy beard: LinkedIn
, Official website
To know more about X Terrace
Global Dialogues: Fashion Digital Marketing conference will be held at Coventry University London Campus E1 7JF on 4th September.
It is a central London one day fashion conference with talks on social media marketing (including Twitter, Instagram, Facebook and WeChat…) and fashion social phenomena research by renowned researchers and industry professionals.
Register and secure a ticket: v.ht/PrHD
Find out more about the conference: www.xterrace.com/fdm15