Monique (Meng Hua) Lee Hylands-White has spent the past 14 years working in London, Birmingham, Taipei and Beijing. After receiving her MA degree from London College of Fashion in 2006, her work experience includes involvement in sportswear and intelligent garment research projects founded by Taiwanese government; fashion trend forecasting, new brand launching, PR, marketing, product design & development, exhibition design for Taiwan Textile Federation and other international brands. She has worked as a consultant specialising in international fashion collaboration projects with HEAD China London branch and Chinese department store chain/e-commerce site Yintai.com.
Before joining CULC as MBA International Fashion Management programme leader/ lead teaching fellow, she was a visiting lecturer at Birmingham City University on the BA and MA Fashion Design & Media courses. She is also writing up her PhD thesis part-time. Her research areas are contemporary sportswear design, trend forecasting, consumer preference, social media marketing, wearable technology, Chinese fashion market, design innovation and international design collaboration.
Monique launched Monique Lee Millinery, a multi-award-winning hat design brand in 2013. Since starting the brand, her designs have been featured in VOGUE Italia, L’Officiel Hellas, Superior, The Guardian, The Independent, The Sunday Mercury, Hat Magazine, and Royal Ascot Official. She organised and co-curated The 21st
Century Hat Exhibition for London Hat Week 2015, which was held at CULC in East London. She is also preparing to launch a fashion platform – XTerrace – to help EU fashion talents to be involved in paid projects in Asia.
Don’t forget to check out her social media platforms:
Monique Lee Hylands-White: Facebook
Monique Lee Millinery: LinkedIn
, Official website
X Terrace: LinkedIn
, Official website
To know more about X Terrace
Global Dialogues: Fashion Digital Marketing conference will be held at Coventry University London Campus E1 7JF on 4th September.
It is a central London one day fashion conference with talks on social media marketing (including Twitter, Instagram, Facebook and WeChat…) and fashion social phenomena research by renowned researchers and industry professionals.
Register and secure a ticket: v.ht/PrHD
Find out more about the conference: www.xterrace.com/fdm15