The X Terrace Blog

Global Dialogues: Digital Fashion Marketing conference introduces speaker Amy Winters, Rainbow Winters founder

Amy Winters  
LANGUAGE, MEANING AND CONSUMER UPTAKE IN MULTI-SENSORY FASHION AND TEXTILES
Within the last two years the phrase ‘wearable tech’ has moved from its niche of experimentation and prototypes into commercial opportunity.  In doing so, the two hitherto  happily disparate industries of fashion and technology have found themselves getting ever and ever closer. This surge in wearable technology is acting as a spur to the smart textile industry and multi-sensory garments are seen as an important part of this fast growing industry.  Miniaturization of technical components and the rise of technology/designer collaborations have created a host of multi-sensory textile developments including materials that can interact, communicate and sense. The recent market domination of smart watches, bands and headgear with embedded tracking/sensing capabilities is still alien to the fashion market and consumer uptake is reluctant – with critics questioning the purpose of wearables. Automatically disseminated statistics from wearable gadgets are probably more interesting for the product developers than for consumers. Are we objectifying our senses with these gadgets? Could sensing capabilities be more intuitive and expressive?  Are there issues with privacy?  Or do fashion consumers have a traditional relationship with materials, which is hard to change?  ‘Are Fashionistas just too conservative?’ Design of multi-sensory textiles from soft hardware incorporates several knowledge domains that are traditionally separate – including electronics, textiles design and making, alongside practices of interaction design, programming, psychology, bio-engineering and, more recently, the upcoming media/dissemination language in this field. In this context, this presentation aims to deconstruct the terminology used for ‘wearable technology’ and examine the language of collaboration. Cross-collaboration in this field creates an ambiguous space for Intellectual property.  Who owns the ideas? Technologist goals tend to be evaluated in terms of functionality, while design goals are more difficult to quantify, aiming for an emotional investment. What legal issues and examples are there in ‘defining’ tacit knowledge and specialist know-how? Amy Winters is a Doctoral Candidate at the Royal College of Art and is the owner/driver of the smart textile/wearable tech company Rainbow Winters [www.rainbowwinters.com]. Her research focuses on ‘soft’ interactive materials; how wearable technology enhances the wearer’s experience through soft robotic adaptive textiles surfaces. The human body is placed at the centre of investigations to explore ideas of ‘intimacy’ and ‘soft and advanced emotional sensing’. Alongside practice-based research into soft materials, she is focused on developing specialist  ‘textiles’ design thinking methods in the burgeoning space of new interactive material development. Her work has been featured in in WIREDWWBVertu MagazineTrend HunterVice StyleStylist and Marie Claire. Shows, exhibitions and presentations include The House of Lords; CES Vegas; CREATE, Brown Thomas Dublin; Made in Future, Milan; Clever Dressing, Dana Centre London and Lightwave, Science Gallery Dublin.   Reading List
  • Schwartzman, M. (2011). See yourself sensing. London, UK: Black Dog Pub.
  • Karana, E., Pedgley, O. and Rognoli, V. (2013). Materials experience.
  • Amitai, P. and Seymour, S. (2014). Computational fashion.
  • Eggers, D. (2013). The circle.
  • Lanier, J. (2011). You are not a gadget. London: Penguin Books.
  • Serres M. (2008). The five senses: A philosophy of mingled bodies. London: Continuum
Don’t forget to check out her social media accounts: Amy Winters: Official websiteTwitterLinkedIn X Terrace Fashion Digital Marketing conference Register now button     To know more about X Terrace Global Dialogues: Fashion Digital Marketing conference will be held at Coventry University London Campus E1 7JF on 4th September.  It is a central London one day fashion conference with talks on social media marketing (including Twitter, Instagram, Facebook and WeChat…) and fashion social phenomena research by renowned researchers and industry professionals. Register and secure a ticket: v.ht/PrHD Find out more about the conference: www.xterrace.com/fdm15

Global Dialogues: Digital Fashion Marketing conference introduces an interview with speaker Nathaniel Dafydd Beard, Associate teaching Fellow at CULC

360252b     Nathaniel Dafydd Beard is Associate Teaching Fellow on the MSc International Fashion Marketing and MBA International Fashion Management courses at Coventry University London Campus (CULC). Alongside this he is also Teaching Fellow in Fashion Management and Marketing at Winchester School of Art, University of Southampton and a PhD Candidate in the Department of Fashion and Textiles, School of Material, Royal College of Art. His work has been published in Arc, Address: Journal of Fashion Writing and Criticism, BIAS: Journal of Dress Practice, DASH Magazine, Fashion Theory: Journal of Dress, Body and Culture, and Sexymachinery and presented in papers at the universities of Brighton, Helsinki, London, Oxford, Sheffield and Warwick, London College of Fashion, Royal College of Art, Institut Français de la Mode (IFM), Paris, and Università Cattolica del Sacro Cuore, Milan and The Costume Society. In 2012 he convened Fashioning the City: Exploring Fashion Cultures, Structures, and Systems, the Royal College of Art’s first full-scale international, inter-disciplinary conference on fashion. As a cross-disciplinary forum for PhD-level and early-career fashion and dress researchers he co-founded the Fashion Research Network (FRN) in 2013. He continues in this role working in collaboration with organizations including, amongst others, the Centre for Fashion Curation, Courtauld Institute of Art, National Portrait Gallery, Royal College of Art, Open University, Somerset House, Tate Modern, and V&A Museum.   1. Can you tell us about yourself and your role? I am currently an Associate Teaching Fellow at CULC, lecturing on the MSc International Fashion Marketing and MBA International Fashion Management courses. My background is in events and PR, as well as writing and research, and I lead on the module in which the students are tasked and challenged with producing a contemporary fashion publication, either an independent magazine or a magalog for a brand; which this year has included some really interesting ideas for Urban Outfitters, and also independent titles including Rouge, a fashion/dating concept , GURU, a guide for aspiring fashion insiders, and Lifie, a new take on selfie-culture for trendy, early-adpoters. 2. How do you feel about being one of the speakers at Global Dialogues: Fashion Digital Marketing Conference? I’m looking forward to hosting the Fashion Research Network (FRN) panel as part of the event, which is an organization I co-founded and continue to run with my colleagues Ellen Sampson, Katerina Pantelides and Alexis Romano as a forum to support and promote the work of PhD/MPhil-level and early-career researchers. We’ve been running the FRN for nearly three years now, and so it’s a great opportunity for us to place what we do in a new context and to consider the theme of digital fashion that we’ve long been interested in and to explore further. 3. Can you tell us about your research and interests in fashion? Outside of CULC I’m a PhD Candidate in the Department of Fashion and Textiles, School of Material at the Royal College of Art, based in South Kensington. My personal project by thesis is researching into the emergence of fashion culture and the role and development of Fashion Cities. I’m particularly interested in the development and emergence of alternative Fashion Cities, and my PhD work is focusing on the experience of Antwerp and Copenhagen. Alongside this I have also written on numerous contemporary issues related to the fashion industry and fashion thinking including eco-fashion, counterfeiting, fashion styling, fashion photography and film, fashion curating, and also cultural identities and fashion education for titles including  Address: Journal of Fashion Writing and Criticism, BIAS: Journal of Dress Practice, Fashion Theory: Journal of Dress, Body and Culture, DASH Magazine, and Sexymachinery; as well as book chapters in Fashion Capital: Style Economies, Sites and Cultures (2012, UK) and Visual Communications (2014, Germany). 4. Can you tell us a little of what you will be sharing to our audience during the conference? I’m really looking forward to the discussion and comments to be generated by our speakers on the FRN panel, who include IP and legal specialist Tania Phipps-Rufus, my fellow RCA PhDer Amy Winters who will be talking about her work on sensory textiles and also Ed Tam of Tam+Partners who will introduce his new Volare global shopping concept. A big part of the Fashion Research Network ethos is thinking about inter-disciplinarity and how the exchange and knowledge of ideas can be used, so it’ll be intriguing to hear what these three speakers bring to that. Don’t forget to check out his social media accounts: Nathaniel Daffy beard: LinkedInOfficial website   X Terrace Fashion Digital Marketing conference Register now button     To know more about X Terrace Global Dialogues: Fashion Digital Marketing conference will be held at Coventry University London Campus E1 7JF on 4th September.  It is a central London one day fashion conference with talks on social media marketing (including Twitter, Instagram, Facebook and WeChat…) and fashion social phenomena research by renowned researchers and industry professionals. Register and secure a ticket: v.ht/PrHD Find out more about the conference: www.xterrace.com/fdm15

Global Dialogues: Digital Fashion Marketing conference introduces speaker Mariko Kuo, Digital Influencer and Silk and Suits blogger

Mariko Kuo   Mariko Kuo is a Japanese blogger and the founder of the fashion, beauty, and lifestyle blog called « Silk and Suits ». Before becoming a famous blogger, she used to be a model working in Tokyo during her teenage years. Morevoer, at the age of 18 years old she moved to London and since that time she got so much inspiration from fashion and design from the City. What is more Mariko Kuo used that inspiration to create « Silk and Suits ». In fact the fashion blog was originally created as a platform for visual communication and an experimentation of style inspired by her law career outlet. Nowadays her «  Silk and suits » fashion blog is used as way for storytelling her daily life. Furthermore, Mariko Kuo will honor us of her presence at the Global Dialogues: Fashion dIGITAL Marketing Conference by speaking about how does she manage to attract so many online followers and she engages with them in order to create a unique relationship.   « SILK AND SUITS have been featured in Vogue.co.uk, Elleuk.com, Elle.de, Harpers Bazaar,Telegraph Fashion, Company Magazine, Essential Magazine, GQ Milan to name a few. Brand collaborations include Stuart Weitzman, Paul & Joe, Ted Baker, Gestuz, River Island, New Look, Three Floor, Finders Keepers, The Fifth, Cameo, Keepsake, Missguided, Russell & Bromley, Pinghe, Vivetta, Davidoff, Pandora, Follie Follie, Orla Kiely, Fabitoria, Dune London. Mariko has also graced the front page of the Daily Telegraph for the Chelsea Flower Show coverage and was selected as the blogger for an advertisement campaign for TodayImWearing.com (a Daily Mail Group media platform). » (Silk and Suits, 2015) Don’t forget to check out her social media accounts: Silk and Suits: Instagram, Twitter, Facebook, Official website   X Terrace Fashion Digital Marketing conference Register now button     To know more about X Terrace Global Dialogues: Fashion Digital Marketing conference will be held at Coventry University London Campus E1 7JF on 4th September.  It is a central London one day fashion conference with talks on social media marketing (including Twitter, Instagram, Facebook and WeChat…) and fashion social phenomena research by renowned researchers and industry professionals. Register and secure a ticket: v.ht/PrHD Find out more about the conference: www.xterrace.com/fdm15

Global Dialogues: Digital Fashion Marketing conference introduces speaker Pr. Zhaochen Ding, School of Media, Beijing Institute of Fashion Technology

Prof Dr Zhaochen Ding   Dr. Prof. Ding Daniel graduated from Master degree of Architectural Design from the university of Austin, Texas, USA, from a PhD Game Space Theory from Tsinghua Universtity, Beijing, China and from a Post-Doctoral Fellow at Chinese Academy of Social Sciences, Beijing, China. Furthermore, Dr. Prof. Ding Daniel displays a strong research interest focus on media such as Digital Entertainment Design, Virtual Performing Simulation, Persuasive Game and Interactive Facade. Moreover, his international reputation in research is strongly renowned thanks the Digital Entertainment Jam company he founded which allows to promote it to the Milan Design Week and many more countries in order to create cross cultural collaboration. Plus, Dr. Prof. Ding Daniel interdisciplinary skill is mainly focus on International Academic Cooperation and Negotiation. Indeed, his international presence can be highlight through its professional and academic current position such as Chief Expert of Virtual Performing Shanghai Key Laboratory, Distinguish Visiting Professor of Shanghai Theatre Academy, Research Fellow of Game and Experimental Entertainment Laboratory of RMIT University, Director of New Medium Research Center of Beijing Institute of Fashion Technology, Full time Professor of Beijing institute Tsinghua University, Director of BIFTNokia Mobile Trend Research Center and Researcher of Culture Creative Research in Taiwan Normal University. Furthermore, Dr. Prof. Ding Daniel’s discussion will be focus on the use and the essential role of the WeChat marketing to help foreign companies to be able to successfully engage with Chinese consumers. Don’t forget to check out his social media platforms: Ding Daniel: Twitter, Facebook, Vimeo, Flickr, Official website   X Terrace Fashion Digital Marketing conference Register now button     To know more about X Terrace Global Dialogues: Fashion Digital Marketing conference will be held at Coventry University London Campus E1 7JF on 4th September.  It is a central London one day fashion conference with talks on social media marketing (including Twitter, Instagram, Facebook and WeChat…) and fashion social phenomena research by renowned researchers and industry professionals. Register and secure a ticket: v.ht/PrHD Find out more about the conference: www.xterrace.com/fdm15

Global Dialogues: Digital Fashion marketing conference’s keynote speakers: Dr. Agnès Rocamora, Reader in Social and Cultural Studies at LCF

Dr Agnes Rocamora    
MEDIATIZATION AND DIGITIZATION IN THE FIELD OF FASHION
In media studies and in the sociology of the media a body of work is currently developing around the concept of mediatization. Mediatization scholars argue that the media have become constitutive of institutional and individual practices and should be researched as such.  In this presentation I show the relevance of theories of mediatization to an understanding of the contemporary field of fashion. In particular, and through a discussion of fashion shows and retail practices, I focus on the idea of the mediatization of fashion as articulated through digitization. In doing so I shed light on the changing nature of practices of circulation and consumption of fashion in contemporary society. The concept of mediatization, I argue, allows us to capture the deeply intertwined nature of fashion and digital media. Agnès Rocamora is a Reader in Social and Cultural Studies at the London College of Fashion, University of the Arts London.  She is the author of Fashioning the City: Paris, Fashion and the Media. Her writing on the field of fashion and on the fashion media has appeared in a broad range of international journals, including Fashion Theory,Journalism Practice, and Sociology. She is a co-editor of Thinking Through Fashion: A Guide to Key Theorists(forthcoming September 2015), of The Handbook of Fashion Studies, and of Fashion Media: Past and Present. She is also a founder and co-editor of the International Journal of Fashion Studies. Don’t forget to check out her social media platforms: Agnès Rocamora: LinkedInTwitter   X Terrace Fashion Digital Marketing conference Register now button     To know more about X Terrace Global Dialogues: Fashion Digital Marketing conference will be held at Coventry University London Campus E1 7JF on 4th September.  It is a central London one day fashion conference with talks on social media marketing (including Twitter, Instagram, Facebook and WeChat…) and fashion social phenomena research by renowned researchers and industry professionals. Register and secure a ticket: v.ht/PrHD Find out more about the conference: www.xterrace.com/fdm15

Global Dialogues: Digital Fashion Marketing conference introduces speaker Monique Lee Hylands-White, Monique Lee Millinery and X Terrace fashion platform founder

Monique Lee Hylands-White     Monique (Meng Hua) Lee Hylands-White has spent the past 14 years working in London, Birmingham, Taipei and Beijing. After receiving her MA degree from London College of Fashion in 2006, her work experience includes involvement in sportswear and intelligent garment research projects founded by Taiwanese government; fashion trend forecasting, new brand launching, PR, marketing, product design & development, exhibition design for Taiwan Textile Federation and other international brands. She has worked as a consultant specialising in international fashion collaboration projects with HEAD China London branch and Chinese department store chain/e-commerce site Yintai.com. Before joining CULC as MBA International Fashion Management programme leader/ lead teaching fellow, she was a visiting lecturer at Birmingham City University on the BA and MA Fashion Design & Media courses. She is also writing up her PhD thesis part-time. Her research areas are contemporary sportswear design, trend forecasting, consumer preference, social media marketing, wearable technology, Chinese fashion market, design innovation and international design collaboration. Monique launched Monique Lee Millinery, a multi-award-winning hat design brand in 2013. Since starting the brand, her designs have been featured in VOGUE Italia, L’Officiel Hellas, Superior, The Guardian, The Independent, The Sunday Mercury, Hat Magazine, and Royal Ascot Official. She organised and co-curated The 21st Century Hat Exhibition for London Hat Week 2015, which was held at CULC in East London. She is also preparing to launch a fashion platform – XTerrace – to help EU fashion talents to be involved in paid projects in Asia. Don’t forget to check out her social media platforms: Monique Lee Hylands-White: Facebook Monique Lee Millinery: LinkedInOfficial websiteFacebookInstagram X Terrace: LinkedInFacebookOfficial website   X Terrace Fashion Digital Marketing conference Register now button     To know more about X Terrace Global Dialogues: Fashion Digital Marketing conference will be held at Coventry University London Campus E1 7JF on 4th September.  It is a central London one day fashion conference with talks on social media marketing (including Twitter, Instagram, Facebook and WeChat…) and fashion social phenomena research by renowned researchers and industry professionals. Register and secure a ticket: v.ht/PrHD Find out more about the conference: www.xterrace.com/fdm15 

Global Dialogues: Digital Fashion Marketing conference key speaker Lynne Murray, Director Digital Anthropology Institute at LCF, Co-Founder and Non-Executive Director of Holition Augmented Retail

Lynne_Murray 
Lynne Murray is an award winning and dynamic creative entrepreneur with a pioneering approach to harnessing new technologies for the creative and retail sectors, and a passionate advocate for disruptive design thinking with proven experience in identifying emerging technologies and their commercial potential within the fashion-tech space. Over the past 8 years, Lynne has developed a unique global perspective on the luxury and retail industry’s inside approach to digital and has advised over 100 premium brands on emerging technologies. As part of her role as Co-Founder of Holition, her experience includes successfully bringing to market Augmented Reality experiences, the worlds biggest Holographic fashion performance, and multiple in-store interactive digital applications for the worlds leading brands, most recently launching Face by Holition. Lynne has recently formed the Digital Anthropology Institute at London College of Fashion, and is currently working to establish an ambitious new research facility to explore emerging horizons of Digital Anthropology.
Lynne Murray will explore approaches to innovative and creative retail projects using technology as the medium and the store as the platform. Her talk will offer insight as to how we can apply new thinking through technology to ensure continual currency and value in pioneering digital experiments for research and retail.
And don’t forget to check out her social media accounts: Lynne Murray: LinkedIn Viral couture: TumblrTwitter Holition: Official websiteTwitter The Digital Anthropology Lab, London College of Fashion: Twitter   X Terrace Fashion Digital Marketing conference Register now button     To know more about X Terrace Global Dialogues: Fashion Digital Marketing conference will be held at Coventry University London Campus E1 7JF on 4th September.  It is a central London one day fashion conference with talks on social media marketing (including Twitter, Instagram, Facebook and WeChat…) and fashion social phenomena research by renowned researchers and industry professionals. Register and secure a ticket: v.ht/PrHD Find out more about the conference: www.xterrace.com/fdm15   

Fashion Digital Marketing Conference on 4th September 2015

  X Terrace Fashion Digital Marketing conference #FDM15

The X Terrace team is excited to introduce you to the Global Dialogues: Digital Fashion Marketing conference. After having hosted The successful 21st Century Hat Exhibition, Coventry University London Campus, situated at 109-117 Middlesex Street, London E1 7JF (Nearest tube station: Liverpool Street) will again welcome a new fashion event on Friday 4th September 2015.

The Global Dialogues: Digital Fashion Marketing conference will welcome guests speakers such as:

  • Lynne Murray, Director Digital Anthropology Institute (Holition Brand Director, Director Digital Anthropology Institute London College of Fashion),
  • Monique Lee Hylands-White (CULC MBA International Fashion Management Programme Leader, Monique Lee Millinery and X Terrace founder, Fashion PhD Candidate),
  • Dr. Agnès Rocamora (Reader in Social and Cultural Studies, London College of Fashion, Co-Editor Journal of International Fashion Studies)

And more to be revealed.

As nowadays we live in a fast changing society, the fashion environment needs to be able to follow the social improvement and innovation in order to keep in touch with consumers but also to succeed in their business. Indeed in 2015, digital marketing is automatically associated with the fashion environment as customers are using their smartphone and tablet to purchase on line and just to get some inspiration. Plus, to be able to follow the latest trends from their mobile, many application of  social media platforms are now available to download and to use for free on their smartphone such as Facebook, Instagram, Twitter … Moreover, a type of new marketing communication strategy with more personal interaction is becoming more trendy that the use of social media, such as Fashion Bloggers, Fashion Vloggers. Their impact and influence on customers is so phenomenal that it is now becoming a serious business.

In that way, the Global Dialogues: Digital Fashion Marketing conference will address these following themes:

– Supporting SME Fashion Brands Through Creative Usage of Digital Fashion Marketing

– Digital Fashion Marketing and Innovations in Retail Concepts, E-commerce, and M-commerce

– New Innovations in Strategic Digital Fashion Marketing, Communications and Public Relations

– Role and Relationship in Digital Fashion Marketing of Bloggers, Vloggers and Celebrities

– Role and Relationship of Digital Fashion Marketing and Film-making

– New Developments and Innovations in Fashion Industry-specific Social Media Platforms

– New Solutions in Logistics, Infrastructure and Technology for Digital Fashion Marketing

X Terrace is an European hub aiming at helping professionals of the fashion industry to get paid for their high quality work. Plus, X Terrace mission is to create relation and then link fashion European professional with fast growing fashion company in Taiwan, China and  Hong Kong.

Coventry University London Campus has been elected Modern University of the Year 2014 and has been ranked 15th in The Guardian University League Tables. The success of both taught Post-Graduate Programmes at CULC, including the MBA International Fashion Management and MSc International Fashion Marketing, are soon to be joined by the BA (Top-Up) International Fashion Marketing launching in autumn 2015. These fashion programmes attract students from all over the world: Europe, Asia, USA and Africa.

X Terrace Fashion Digital Marketing conference Register now button

 

To know more about X Terrace

Global Dialogues: Fashion Digital Marketing conference will be held at Coventry University London Campus E1 7JF on 4th September.  It is a central London one day fashion conference with talks on social media marketing (including Twitter, Instagram, Facebook and WeChat…) and fashion social phenomena research by renowned researchers and industry professionals. Register and secure a ticket: v.ht/PrHD Find out more about the conference: www.xterrace.com/fdm15  

The 21st Century Hat Exhibition Interview with Anna Mott

THE INTERVIEW: ANNA MOTT of RACING FASHION AUSTRALIA

Anna Mott (Racing Fashion Australia) is co-curating The 21st Century Hat Exhibition at East India House (27th – 30th March 2015). To offer some insight into the lady behind Racing Fashion Australia, Anna managed to find time in her busy schedule to answer Monique’s questions…

ML. Who is Anna Mott? What do you do everyday?

AM. I am a very happily married mother of two, who has an amazing and tolerant husband. Having dyslexia I have always relied on the artistic side of my brain; numbers and equations make no sense to me at all! My mother is a painter and my father a world champion powerboat driver. My number 1 job in life is making sure my family is happy and secure and then I tend to my own obsessions; being hats, fashion, and empowering all women, different ages, sizes and shapes to embrace fashion and reflect their personalities in the way they dress.

ML. We rarely see you without a beautiful hat on; could you tell us about your love towards hats and millinery?
AM. My obsession with hats would have started as a young child when I was barely photographed without some adornment on my head. My mother always had something on my head and my aunts were both in theatre and TV so there were numerous dress ups. When I was a child I would head to ‘Gatsby’ inspired parties where ladies in their 70s and onwards would have pony rides, carousels and high tea parties at the drop of a hat, at a well to do Melbourne address. Ladies always wore gloves, hats and beautiful couture garments; it was like stepping back in time. I long for those days to come back.

ML. Thank you so much for lending out fabulous pieces from your private hat collection. Could you please tell us stories about them?
AM. As a man often has a ‘man cave’, I have what is called the ‘woman cave’. I have a room, or two, full of hats and vintage hat making materials. I have many favourite pieces, and all have a special place in my heart. They take me to moments in my life when I have worn them or met someone. I have a collection from all over the world and my 1905 Swan Wing Hat is the prize. This is something that is for exhibit only. I also have contemporary pieces; every hat has its own personality. I love fiddling with making hats to understand the craft and how to critique, I can then talk to the public about the craft, the techniques and mediums used and justify why you spend the amount on this art form.

ML. Could you tell us how you met Monique (me), the curator of our exhibition? And what has it been like to be a co-curator for The 21st Century Hat Exhibition?
AM. I had the honour of meeting Monique, co-curator of The 21st Century Hat Exhibition at Royal Ascot two years ago. Her work intrigued me and I had to know more. Most hats I see, I can immediately tell who has made it and know their aesthetic; as well as preserving the art of hat making and millinery it is important to know when you see new talent and bring it forward. I find my role in Australia going to previews of fresh faced milliners and see what they are bringing forward. There is so much to learn and the craft is always innovating, and so am I. Monique asked for recommendations of Australian milliners and I had so many, but I think the mix from Australia shows such different ingenuity and compliments this exhibition. Monique and I have been musing over hats for the past month or so and seeing how we can showcase a world of millinery.

ML. Could you please tell us a bit about racing fashion styles and millinery designs in Australia in the 21st Century?
AM. Australian millinery is fiercely competitive as there is a lot of money at stake with millinery awards and the largest outdoor fashion event in the world – ‘Myer, Fashions on the Field’ – at Flemington during Spring Racing Carnival. Thousands of ladies and now gentlemen enter this competition to win over $400,000AUD worth of prizes, including cars. It is a highly sought event and when I started Racing Fashion, www.racingfashion.com.au it used to be a little bit of a back burner to the races, but the ladies in Australia who win become highly paid celebrities and models, milliners in Australia are constantly pushing themselves to innovate the most amazing piece to be a part of this fashion sport.

ML. Anything you would like to say to hat lovers and milliners in London?
AM. To the hat lovers and milliners in London, I would like to say a big ‘thank you’ for your welcoming and greeting to me. The United Kingdom and London are close to my heart and the talent and perfection of hat making and millinery in this country is second to none. I have had the honour of meeting so many beautiful people through loving hats and understanding their lives and stories. Millinery is like an unstoppable hobby, but milliners and hat makers are a dying breed. The hat may be the last couture piece that we wear, as most items we purchase are all made internationally. It is important to understand that a hat cannot be simply manufactured and given to the masses, hats scream individuality, elegance, fashion forward and, I could go on, but please never stop wearing hats, I am so truly grateful for this invitation.