Hatmosphere 2020 Pop-up Shop

A shop window containing 6 models wearing a selection of pink hats. The name of the shop is hatmosphere

Come to find the perfect hat for your summer events!

Try and buy over 300 unique designer hats in Summer 2020
22nd July – 17th August 2020
Open every day Monday-Friday 11am-7pm, Saturday & Sunday 10am-6pm
238 Old Brompton Road, Earl’s Court, London

We are very excited and pleased to announce that we will be opening Hatmosphere summer pop-up shop doors from 22nd July – 17th August 2020. All the hats available in the store are also available to view on our new hat lifestyle site thehatcircle.com.

Whilst we are happy and excited to welcome you to the shop, we want to let you know that we have been working hard to ensure the shop is safe for our colleagues and customers. Your safety and peace of mind is extremely important to us, so we have put in place the following steps to make sure we are Covid-secure:

  • PROTECTING YOU AND OUR STAFF – All of our staff members will be equipped with face masks and will use gloves when handling any cash. For your safety, one of our staff members will open all door for you when you are coming in and exiting the premises for a contact-free visit.
  • LIMITED NUMBER OF CUSTOMERS – We will be restricting the number of customers allowed in the shop. Only a number of people can enter at any one time and we will have clear social distancing markers in place.
  • SANITISATION STATION IN THE SHOP – We will be providing a hand sanitising station at the shop entrance.
  • EXTRA PRECAUTIONS BEFORE AND AFTER TRIALS – A sanitisation process will be followed for all the hats that are tried on in-store. Product sanitisation includes spraying with disinfectant immediately after a hat has been tried on whilst wearing disposable gloves to adequately sanitise. We will also not be accepting any returns for safely purposes.
  • NEW CLEANING ROTATIONS – All points of contact will be regularly disinfected including all surfaces, door handles, card machines and the hat stands.
  • EASY PAYMENT OPTIONS – Contactless payment will be available in our shop and the till area will be sanitised after every use.
  • ALTERNATIVE SHOPPING METHOD - If you cannot make it to a store, we are also pleased to introduce our new website thehatcircle.com where we have listed hundreds of new, one of a kind hats for all types of occasions for you.
  • PLEASE BRING YOUR FACE COVERING - Please follow the government policy and wear a face covering at all times when inside the shop.

While these adjustments may take some time getting used to, our staff members are dedicated to ensuring that you still receive the same high standard of care and consideration you would expect from Hatmosphere experience every year.

In the coming days and weeks, we will update this list with the latest and new guidelines for shopping with us. If you have any concerns at all before visiting Hatmosphere summer pop-up shop, Please email our customer services team at hello@thehatcircle.com or DM us @thehatcircle @xterrace on Instagram and Facebook.

Thank you for your continued support now, and always.

We look forward to seeing you soon

We invite milliners from all over the world to sell their beautiful hat creations!

Information for Milliners:

Terms and Conditions

  1. The minimum order is for 8 hat spaces. Spaces are available on a first-come-first-served basis.
  2. A non-refundable fee for each space to be booked is payable at the time of booking.
  3. There are 3 types of spaces available. Small pieces (brim under 25cm). Medium pieces (brim under 40cm). Large pieces (brim under 55cm). If a hat is sold, you will be allowed to replenish the space with a hat of the appropriate size. Hats that exceed the size of space purchased will not be displayed.
  4. Fees will be used to cover venue hire (central London, ground floor location), storage, display props, shop staff, staff training, hatboxes, labelling, transaction fees, marketing, graphic design, Shopify online shop listing, management and other organisation costs.
  5. You will receive funds for any items sold (less a 42% commission, plus VAT). If you have a UK bank account you will receive funds via bank transfer. If you are outside the UK, funds will be sent by PayPal only (please ensure you have an active PayPal account).
  6. Hats for sale will be displayed in the pop-up shop from 22nd July – 17th August 2020. Please note that hats should be well-made and accessories should be attached securely. Hats should be wearable (i.e. stay on the wearers head without constant attention).
  7. Hats must arrive at our offices before 1st July 2020, 5p.m. Any hats arriving after the said time and date will not be accepted. It will not be possible to bring your hats directly to the shop, as we need to plan in advance for labelling and display.
  8. Any import/export taxes incurred must be paid by the designers. If you are sending from outside EU, please make sure you fill in the customs invoice correctly in order to avoid customs delays and charges.
  9. We are constantly improving the experience for you and for our customers. On a trial basis without additional cost from you, we are expanding our reach by listing the hats on Shopify this year, so we can offer both online (our website and our Instagram) and offline experiences to our customers. We have also planned an exclusive 3 days Pre-Sale (7th– 9th August) offering the customers, and visitors of Hatmosphere 2018, 2019, and London Hat Week exhibitions to shop the hats. The sale for the public will launch after the Pre-Sale on 10th.
  10. All hats in the store are recorded in our system and are for sale only in Hatmosphere (not elsewhere). It is our responsibility to keep a 100% accurate inventory, so all hats sent to us will stay in the shop (no exchanges or lending out) for sale to maximise the sales opportunity until the last day of shop opening period.
  11. Unsold hats will be returned to you by ourselves, and we will invoice you for the cost price of the shipping. We will use one of the following couriers: Royal Mail, Parcel Force, FedEx, UPS, DHL, DPD. Unless you request otherwise, your hats will be sent using the cheapest option, including £50 insurance per hat. We will drop off your hats at the courier’s depot to ensure they are returned to you promptly (Read further details on sending/returning hats).
  12. Designers who intend to pick up their hats in person may do so on 18th August , from 11am-2pm only. If you do not come at this time, we cannot guarantee the return of your hat on the day as we will be moving all unsold hats to our offsite storage.
  13. X Terrace Fashion Platform will not accept liability for any damage caused to the hats either in transit or during the shop, or for any injury caused by the hats to the public. Please arrange your own insurance if you wish to be covered in the event of damage.
  14. Once you have made your booking and completed payment, a form will be sent to you for you to fill in your inventory, price list, sale price, hat images, brand information and logo. Forms must be filled in by 1st July 2020 at the latest.
  15. The last week is allocated for a sale where hats will be sold at a discount rate, you must notify us how much discount you wish to apply in your inventory form (up to a 50% reduction in price, the same % for all hats). We will also organise a three-day Pre-Sale to customers who visited our pop-up shop, and exhibition visitors, to encourage the hat lovers to come and shop from us.
  16. The hats will be handled with care, the decisions regarding display of hats lies with us and it will be final. The display will be rotated every few days to ensure equality. Milliners are not to place requests for positioning the hats in a particular place.
  17. A weekly update will be sent regarding the hats sold and requirement for replacement. All replenishment hats should be delivered to the shop.
  18. You may send up to 3 additional hats in your shipment that can be used to replenish the spaces of hats sold.
  19. Each hat should be sent with a securely attached label that states the brand/milliner name, hat name, and hat price. Labels must be attached to the hats before they are sent to us.
  20. Any enquiries regarding to your application submission please email: hatshop@xterrace.com

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You will be able to add more of each type of space before you checkout. There is a minimum order of 8 spaces per milliner (can be different sizes). Spaces are non-refundable, except in the event that the shop is cancelled. By purchasing, you agree to abide by the terms and conditions above.


Thanks for your interest. We look forward to working with you and sharing your beautiful hats with our customers!

We have launched a new hat lifestyle website The Hat Circle. Be inspired by the world of millinery, join the circle!