Professor Zhaochen Ding (CN, TW) – Global Dialogues: Fashion Digital Marketing conference
Dr. Prof. Ding Daniel graduated with a Master’s degree of Architectural Design from the university of Austin, Texas, USA; a PhD in Game Space Theory from Tsinghua Universtity, Beijing, China; and he was a Post-Doctoral Fellow at Chinese Academy of Social Sciences, Beijing, China. Furthermore, Dr. Prof. Ding Daniel displays a strong research interest focus on media such as Digital Entertainment Design, Virtual Performing Simulation, Persuasive Game and Interactive Facade. Moreover, his international reputation in research is strongly renowned thanks the Digital Entertainment Jam company he founded which allows to promote it to the Milan Design Week and many more countries in order to create cross cultural collaboration. Plus, Dr. Prof. Ding Daniel interdisciplinary skill is mainly focus on International Academic Cooperation and Negotiation. Indeed, his international presence can be highlight through its professional and academic current position such as Chief Expert of Virtual Performing Shanghai Key Laboratory, Distinguish Visiting Professor of Shanghai Theatre Academy, Research Fellow of Game and Experimental Entertainment Laboratory of RMIT University, Director of New Medium Research Center of Beijing Institute of Fashion Technology, Full time Professor of Beijing institute Tsinghua University, Director of BIFTNokia Mobile Trend Research Center and Researcher of Culture Creative Research in Taiwan Normal University.
Dr. Prof. Ding Daniel’s discussion will focus on the use and the essential role of the WeChat marketing to help foreign companies to be able to successfully engage with Chinese consumers.