Tania Phipps-Rufus (UK) – Global Dialogues: Fashion Digital Marketing conference
In todays climate, digital content and engagement are integral to the business model of both established and emerging cultural intermediaries in the field of fashion. Tania’s discussion will look at commercialising fashion in a digital age and some of the legal and business issues particularly with regard intellectual property and its impact on social media and cultural intermediation.
Tania Phipps-Rufus is a fashion law influencer, legal expert and consultant to the fashion, branding and creative industries. Tania is the Founder and Editor-in-chief of the blog Fashion Law & Business. Tania is based in London and is currently completing her Ph.D on Fashion & Intellectual Property in the creative economy (at the University of Bristol). Tania read law at the University of Kent, Canterbury, and obtained her Master of Laws degree in Intellectual Property from the University of London, Queen Mary.
She is a lecturer at Istituto Marangoni, and teaches on the MA in Fashion Promotion and the MA in Strategic Luxury Brand Management and her scholarship focuses on the legal aspects of fashion business. Prior to this she was a visiting lecturer of law at the University of Hertfordshire where she taught on the Masters of Law programme in Intellectual Property, M-commerce Law, E-commerce Law, and Contract Law & Negotiation.