X Terrace Fashion Digital Marketing conference #FDM15

Global Dialogues: Fashion Digital Marketing conference

4the September, 2015, Coventry University London Campus

The globalised 21st Century Fashion Industry is currently facing a number of challenges for which both current and future generations of Fashion Marketing and Communication professionals are being asked to develop creative solutions. The world’s globalised fashion brands today need to generate fresh and relevant content to engage with their Social Media followers and to respond to enquiries (and complaints) on a daily basis. While Social Media and the Internet has become a great platform for fashion brands to market products globally, Small Medium Enterprise (SME) fashion businesses struggle to maintain an online presence on multiple social media platforms such as Facebook, Instagram, Meerkat, Pinterest, Ning, Reddit, Tumblr, Twitter, Vimeo, Vine, WeChat, WhatsAPP and YouTube. Yet, the relevance of fashion brands’ Social Media platforms in terms of numbers of followers is known to lead to enhanced sales performance.

At the same time, the increase in production of Fashion Films for Digital Marketing has created an overlap between the Fashion and Film industries as never before. Yet the big question is: How can Fashion PR and Creative Agencies work more closely with fashion brands to create coherent campaigns, advertisements, events, presentations and shows with the help of Digital Fashion Marketing? In addition, what role does raising brand awareness via Fashion Product Placement in collaboration with Digital Influencers like Bloggers, Vloggers, and Celebrities have? In what ways do these help increase valid and sustainable sales for globalised and global fashion brands? In supporting this, do we now need better national and local government support and guidance regarding law and taxation requirements for fashion businesses selling directly to customers locally and abroad through E-commerce and M-commerce platforms and Social Media?

Global Dialogues: Digital Fashion Marketing seeks to address these questions and has received Abstract Submissions for the following key themes:

  • Supporting SME Fashion Brands Through Creative Usage of Digital Fashion Marketing
  • Digital Fashion Marketing and Innovations in Retail Concepts, E-commerce, and M-commerce
  • New Innovations in Strategic Digital Fashion Marketing, Communications and Public Relations
  • Role and Relationship in Digital Fashion Marketing of Bloggers, Vloggers and Celebrities
  • Role and Relationship of Digital Fashion Marketing and Film-making
  • New Developments and Innovations in Fashion Industry-specific Social Media Platforms
  • New Solutions in Logistics, Infrastructure and Technology for Digital Fashion Marketing
  • Digital Fashion Innovations through Practice, Form and Technique
  • Creative Solutions to Digital Fashion Marketing
  • Challenging the Scope and Scale of Digital Fashion Innovation
  • Global Solutions to Global Challenges in Digital Fashion Marketing
  • New Perceptions in Digital Fashion Marketing Technology

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