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London Hat Week 2022 
Pop-Up Hat & Accessory Shop

42 Brushfield St, London E1 6AG (Tube/Train: Liverpool Street station)


We are open every day for a period of 6 days from 2 - 7 August 2022. 

Opening Hours: Tuesday to Saturday 11am-7pm. Sunday 10am-4pm.

Sell your products at the beautiful vintage style shop & virtual shop

X TerraceThe Hat Circle, and The Accessory Circle proudly present our annual summer pop-up accessory shop Hatmosphere during London Hat Week 2022. We have been organising hat and accessories events since 2014, including London Hat Week official exhibitions 2015 - 2020. 

Anyone can come and visit this pop-up shop where you can find hundreds of beautiful hats, accessories, and beauty products to compliment your outfits and home. It's FREE to attend, and you don't need to book an appointment.

Come and browse beautiful handmade or vintage hats and accessories from the following brands, vintage Philip Treacy, Stephen Jones, Christian Dior, Gucci, Pucci, Prada, Chanel runway pieces, samples, and more: 

Liv Free
Jonny Beardsall Millinery
SFB Millinery (Freya Hats)
Miss L Killen
Queen Lucia Design Studio
Stavroula Spyrou
Shy Creationz
Piezas Exclusivas Vicent
Distinctly Caitlin Designs
D. Mone Handbags
Barnaby Horn
Petite Morgane
High Maintenance Jewellery
Alice Makes A Thing
off with her head millinery
Lulu Bloom Millinery
Sarah Gross Millinery
millinery mino
Zsofia Marx
Chaan Cast and Craft
Justine Hats
La Novia Vintage
Somerset Millinery
Leyma Boutique Floral Tocados
Pricken över iet
Marie Christa FULMAR 
Monique Lee Millinery​



(Booking for 2022 has closed. However, you can still book to sell at London Fashion Home Beauty Christmas Market)

Our hat-loving fashionable customers would love to shop your fashion, accessory, beauty, home decor, art, and millinery products, you can sell them at this beautiful central London Pop-Up Shop or in the Virtual Shop. Acceptable product types include handbag, shoes, eyewear, beauty, skincare, fashion, hat, jewellery, art, watch, scarf, gloves, fragrance, and homeware brands. Spaces are limited due to venue capacity and are on a first-come-first-served basis. Bookings can be made below.

The beautiful vintage-styled pop-up shop is on the main route to the market, Commercial Street, Brick Lane from Liverpool Street station, and London Fruit & Wool Exchange, which is set to become a new shopping destination. During the week, lunchtimes and evenings are the busiest times – customers flock here for lunch and a browse around the high-end shops. Thursday to Sunday sees Spitalfields Market in full swing and visitor numbers reach their peak as tourists and Londoners flock to the area.

Ever since Spitalfields Market was upgraded in the early 2000s, neighbouring Brushfield Street has evolved into a high street and a popular shopping destination in central London. This vintage-style shop has been home to a bootmaker, bookbinder, milliner, and delicatessen with one of the more distinctive facades on the street. The beautiful original hand-painted sign that says French Milliner is still on the facade!

Image by Europeana

Sell your beautiful products during London Hat Week

  • Send us your products to be sold 

  • Display props provided by us

  • Sales, card payments are taken care of

  • Complimentary Virtual Shop spaces

  • New international sales opportunity

  • 25% only commission on sales 

  • Small/Large not exceed 25cm/55cm

  • List your store to reach new customers

  • Interview feature to increase awareness

  • Great to show off on social media

  • Full-page ad in The Circle magazine

  • Features are in print and digital

  • Editorial for brand recognition 

  • Sell in the shop & full package feature

  • Most economic way to participate

  • Reach our social media 100k audience

  • Ship and fulfill orders from your home

  • Replenish after items sold to sell more

  • Complimentary membership of or (worth £50)

By booking your spaces, you agree to the terms & conditions.

Book to sell at Hatmosphere

The Circle Magazine Shopping Guide

More Information


Pop-Up Shop Spaces

We invite all fashion, accessory, and beauty brands from all over the world to showcase their work at one of London's most exceptional events dedicated to accessories - London Hat Week. We know what it means to you to be able to showcase your products in London. You can simply send the products to us, and we will take care of displaying them and selling them to accessory lovers from London and beyond. Please note, if you wish to sell your clothing products, please book large spaces. Bulky clothing items such as wedding dresses are not permitted. 25%+VAT commission applies. Your items will also be listed in our Virtual Pop-Up Shop on or at no additional cost. You will also be given an online store and designer/brand profile (without the usual £50 joining fee) The Hat Circle and The Accessory Circle sell through not only its website but also Facebook, Instagram, Google Shopping, Pinterest, Etsy, this means your products will be seen and shopped by millions of fashion-loving customers! 


Virtual Pop-Up Shop Spaces

Not sure if you would like to sell at the pop-up shop this year? You have an economical option to participate with a small budget. You can book spaces for only £3+VAT per item to sell at London Hat Week Virtual Pop-Up Shop (hosted by our partners and You will be given an online store, and your own designer/brand profile to tell our audience your story. Commission 35%+VAT on orders. There will be no joining fee of £50, it's all included in your £3+VAT per-item fees. Our social media accounts have followers from around the world, and many of them who can’t travel to London would love to shop your collection online. It’s a great opportunity for you to increase your customer base, and introduce your products to a new audience base. Our Virtual Pop-Up Shop on sells through not only its website but also Facebook, Instagram, Google Shopping, Pinterest, and Etsy, this means your products will be seen and can be shopped by millions of customers! The earlier you book, the longer you can sell your products with us, from now until the 30th of September 2022!


Shopping Guide Feature - The Circle Magazine

This is an amazing opportunity for you to give your brand exposure to a wider audience through our Shopping Guide (The Circle magazine). Our editorial team will work with you to design your full-page ad featuring your product, brand logo, and contact details for our customers to get in touch with you. You can also choose the option to be featured in an interview, where you share your inspirations, brand story, most proud designs, and much more. This will give the audience the opportunity to get to know you as a designer, and what your brand has to offer. You also have the option to list your store in our Shopping Guide with a little cost of only £20+VAT, so our global audience can find your store when they are in your part of the world. There's an additional option to feature your brand logo on our backdrop, where our visitors take photos and share them with their friends and family on social media and beyond. You can also opt for the full-feature package and save £50. 


Pop-Up Spaces + Feature Packages

A special treat, £55 saving when you book a full package (pop-up shop spaces & feature). This package gives you the maximum opportunity to increase brand awareness among customers, and the opportunity to sell your products to London fashion lovers. Your products will be displayed, sold, and managed by the X Terrace London Hat Week Pop-Up Shop team.You have two options: 10 Small Spaces & Full Feature Package (Store feature + interview + advert + backdrop logo) or 10 Large Spaces & Full Feature Package (Store feature + interview + advert + backdrop logo).


Sizes of Spaces

Small Items (no dimension to exceed 25cm)

Fascinators, Jewellery, Watches, Small Bag, Bath & Beauty, Sunglasses, Candles & Diffusers, Fragrances, Belts, Ties & Cufflinks, Socks, other Accessories, Home Decor Items. 

Large Items (no dimension to exceed 55cm, except clothing items)

Clothing (excluding bulky items), Handbags, Hats, Shoes, Technology & stationery, Scarves & Gloves, Home Decor, Art & Mirrors, Bed & Cushions, Kitchen & Dining, and other Accessories. 

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