London Hat Week 2022 
Pop-Up Hat Shop

42 Brushfield St, London E1 6AG (Tube/Train: Liverpool Street station)


We are open every day for a period of 6 days from 2 - 7 August 2022. 

Opening Hours: Tuesday to Saturday 11am-7pm. Sunday 10am-4pm.

Sell your products at the beautiful vintage style Hat Shop & Virtual Hat Shop

X Terrace and The Hat Circle proudly present our annual summer hat pop-up shop Hatmosphere during London Hat Week 2022. We have been organising hat and accessories events since 2014, including London Hat Week official exhibitions 2015-2020.   

Ever since Spitalfields Market was upgraded in the early 2000s, neighbouring Brushfield Street has evolved into a high street and a popular shopping destination in central London. Having one of the more distinctive facades on the street, this vintage-style shop has been home to a bootmaker, bookbinder, milliner, and delicatessen. The beautiful original hand-painted sign that says French Milliner is still on the facade!


The beautiful vintage-styled pop-up hat shop is on the main route to the market, Commercial Street, Brick Lane from Liverpool Street station, and London Fruit & Wool Exchange, which is set to become a new shopping destination. During the week, lunchtimes and evenings are the busiest times – customers flock here for lunch and a browse around the high-end shops. Thursday to Sunday sees Spitalfields Market in full swing and visitor numbers reach their peak as tourists and Londoners flock to the area.

Milliners and accessory brands with products that complement hat wearing can book to sell at this pop-up hat shop or in the Virtual Market. Spaces are limited due to venue capacity and are on a first-come-first-served basis. Bookings can be made below.

Image by Europeana

Sell your beautiful designs during London Hat Week

  • Send us your products to be sold 

  • Display props provided by us

  • Sales, card payments are taken care of

  • Complimentary Virtual Market spaces

  • New international sales opportunity

  • 25% only commission on sales 

  • Small/Large not exceed 25cm/55cm

  • List your store to reach new customers

  • Interview feature to increase awareness

  • Great to show off on social media

  • Full-page ad in The Circle magazine

  • Features are in print and digital

  • Editorial for brand recognition 

  • Sell in the shop & full package feature

  • Most economic way to participate

  • Reach our social media 100k audience

  • Ship and fulfill orders from your home

  • Replenish after items sold to sell more

  • Complimentary membership of  TheHatCircle.com or TheAccessoryCircle.com (worth £50)

By booking your spaces, you agree to the terms & conditions.