Tell us a little about you and your brand.
My name is Jade Maclaren and I founded Addicted to Handbags in 2015. We are an online reseller of authentic, preloved designer handbags and accessories. We aim to provide complete peace of mind for buyers and sellers and offer affordable prices. How and when did you start your accessory brand? I founded ATH back in 2015 but worked alongside my day job as a chartered accountant/tax adviser until 2021 when I decided to focus on the business full-time.
How would you describe your design/product concept?
Centred around the circular economy and encouraging sustainability and positively contributing to the environment.
Why do you do what you do? What do you like about your job?
I love working with designer handbags (who wouldn’t?) and I enjoy the flexibility of running my own business. I’m also proud to be promoting against the fast fashion industry and encouraging the circular economy.
Who is the target audience for your products?
Anyone who loves handbags! Typically females aged 20 - 70 due to the various brands and styles we offer.
What's your accessory styling advice for your clients?
A classic designer bag can be an investment piece and transform your wardrobe, and can even save you money in the long run. For your first designer bag, I’d recommend a versatile style in a natural or classic colour that you can pair with various outfits.
Which of your designs is your favourite? Can you tell us the story behind it?
My favourite handbag is my Celine Nano luggage - it has sentimental value as I bought it when I was in Geneva, Switzerland and had run a PB in an 800m race. It’s also a practical, classic crossbody that I can wear with any outfit.
What do you enjoy doing when not creating accessory products?
I spend time with my two Labradors and train and compete in athletics (middle distance).
What are your future plans? Are you any exciting projects or new collections underway? Tell us about it!
Our future plans include increasing awareness of our brand and taking on employees to cope with the additional demand. We also plan to stock more brands.