What are your sources of inspiration?
Our inspiration comes from the idea of protecting our planet. We strive to create products that are useful, efficient and safe for our customers and for the environment.
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How would you describe your design/product concept?
We design the best nail, callus and hand care products from the ground up with the best materials. The real diamond produces high-end products that are both functional and elegant.
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How and when did you start your brand?
A famous Canadian beauty professional lady from Montreal wanted to use the best manicure and pedicure products in her profession. She searched for several years before creating this collection of real diamond files.
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Can you share any emerging trends in your industry?
We notice that people have changed their shopping behaviour since the COVID-19 outbreak. They want to buy good products for their well-being and for the planet too. Diamancel is a pioneer in its field by creating 30 years ago durable, reusable products that we do not throw away and can be washed.
What are your tips for customers who are interested in your products?
My advice would be to know your nails well, or your callus problem to make the right choice of the Diamancel file.
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What skills are necessary to be a successful brand owner?
To be a successful owner of a brand of products, I recommend being concerned with offering the best products and the best customer service.
How do you feel about participating in London Accessory Week?
We are very excited at the idea of participating for the first time in this show. You will be able to discover the Diamancel files in the virtual market online.
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Tell us about your journey developing the products.
We invented a manufacturing technology combining diamond and fibreglass. Above all, do not confuse metal files with Diamancel files, which allow easy, effective filing but above all do not damage the nails. But our manufacturing process remains secret.
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