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RREC Strive for Perfection is celebrated in honour of the 110th anniversary of Rolls-Royce, its Spirit of Ecstasy, an iconic design in the automotive and luxury world, and the launch of the book Strive for Perfection, published by SJH Publishing, which pays tribute to the statuette.


The exclusive event will be held in one of the largest and most impressive ballrooms in the world, The Great Room of the luxurious and elegant JW Marriott Grosvenor House Hotel in London on Friday 8th October 2021.


X Terrace was handpicked by the organisers as their official fashion accessories partner, trusted and voted by its members to participate in this evening event that represents a unique opportunity to reach a larger audience made up of affluent and influential people and the press: celebrities, A-listers and the cream of the UK's broadcast and print media.

We have closed the booking for the printed Shopping Guide feature. However, bookings for exhibit or sell at the event are still open until 1st October 2021.

The organisers

Who can join us?

The event is organised by Rolls Royce Owner's Club together with SJH Publishing


The Rolls Royce Enthusiasts Club (RREC) is one of the world’s most prestigious car clubs. This international organization, with more than 60 years of history, is dedicated to Rolls Royce lovers around the world, including United Kingdom, Austria, Belgium, Denmark, Japan, Sweden, Netherlands, Ireland, Isle of Man, Italy, Spain, Czech Republic, Poland, Portugal, Romande, South Africa, Germany, Finland, Switzerland, Upper Canada, Western Canada, France, Norway. 
















In partnership with X Terrace, the company has connected 800 designers with a global community of fashion lovers with many successful exhibitions and pop-up shops. We have also built a loyal following of over 100,000 fashion and accessory lovers on social media, who make their way to London for the exceptional annual events we organise and visit our two e-commerce websites regularly. 


We pride ourselves on being a part of the X Terrace Fashion Platform, the amazing team that brings you the joy of showcasing and indulging in unique hats at The Great Hat Exhibition (the official London Hat Week exhibition) and ‘Hatmosphere’ hat shop every year in London since 2016.


We have had the pleasure of partnering with Shangri-La Hotel at The Shard during our recent Catwalk Show and presented previous Press Preview Shows in collaboration with PINKO for 2 successive years.


We have showcased 5 successful exhibitions, 6 pop-up shops, 3 years of the Summer Hatmosphere Shop, and an incredible Catwalk Show located in the city of fashion lovers – London!


Recently, we have introduced “London Accessory Week” – a must visit week full of fun and exquisite designs where you can indulge and immerse yourself in the world of unique accessories.

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SJH Publishing is the best-selling, retail publishing division of the St James’s House media group. They are always on the lookout for fresh ideas and gaps in the market, and invariably have a wide range of big-name titles under development. As one of Europe’s leading luxury publishers, St James’s House publishes high-end publications on Rolls-Royce motor car clubs, and has produced several lifestyle publications for high-net-worth individuals. Since 2007, they have been the official publishing and events company to the Rolls-Royce Enthusiasts’ Club (RREC), and they have been the official publishing and events company to the Rolls-Royce Owners’ Club (RROC) since 2012.


The event will host 1000-1500 guests. The affluent clients of Rolls-Royce are people with a luxurious lifestyle, who seek exclusivity and stand out, in essence to their occupation and incomes. As well as hundreds of London Press guests who will attend the London Press Ball on the same night. This event is a great opportunity to attract new customers who are looking for unique and special pieces that will differentiate them from the rest. And we can't think of something more unique and special than hats or beautiful accessories.

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We look for brands that produce beautiful products with special designs and great craftsmanship, focused on offering the highest quality to their customers. Designers and brands of accessories such as hats, jewellery, bags, eyewear, shoes, watches, homeware, art, are invited to promote their brand and products on this wonderful day. Note that this offer is for us to show your product at the event, you will not be able to attend in person.



This event will take place at the JW Marriott Grosvenor House hotel. Located on Park Lane in the heart of Mayfair, London, this 5-star hotel features luxurious rooms and suites with views of Hyde Park and a newly renovated executive lounge where the event will take place. From the moment you enter this wonderful hotel, you are assured of a 5-star experience in every way.


Booking T&Cs please view via this link. FAQs via this link.

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